Read online Return of the Hustle : The Art of Marketing with Music in FB2, DJV
9781137582003 English 1137582006 Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In "Return of The Hustle," a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results. ", Think of the moment in your favourite film that really stays with you. Recall when you last cried watching TV. Name an ad that you can't get out of your head. Chances are you can remember the music that goes with them. Chances are even greater that you wouldn't remember that moment, that you wouldn't have cried, and that you'd still be blissfully unaware of that product if it hadn't been for the music. Songs and music, or more precisely, audio touchpoints, are fundamental to the success of television, film, brands and video games. Want to use a gorilla playing drums to sell chocolate? Dumb idea. Throw in some clever CGI and whack a Phil Collins track over the top of it and you're a genius. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't. With licence fees running up to half a million dollars, making the right choice, and understanding why, where and how music works is essential. With detailed case studies, exhaustive interviews, and thorough research these two industry leaders will walk readers through the marketing power of music one step at a time. "
9781137582003 English 1137582006 Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In "Return of The Hustle," a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results. ", Think of the moment in your favourite film that really stays with you. Recall when you last cried watching TV. Name an ad that you can't get out of your head. Chances are you can remember the music that goes with them. Chances are even greater that you wouldn't remember that moment, that you wouldn't have cried, and that you'd still be blissfully unaware of that product if it hadn't been for the music. Songs and music, or more precisely, audio touchpoints, are fundamental to the success of television, film, brands and video games. Want to use a gorilla playing drums to sell chocolate? Dumb idea. Throw in some clever CGI and whack a Phil Collins track over the top of it and you're a genius. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't. With licence fees running up to half a million dollars, making the right choice, and understanding why, where and how music works is essential. With detailed case studies, exhaustive interviews, and thorough research these two industry leaders will walk readers through the marketing power of music one step at a time. "